Practical Applications of #SocialMedia in Health Care: The Good, The Bad, and The Ugly

Last modified by Doug Maynard on 2016/05/03 21:03


This webinar will be part three in our series on Social Media in Health Care. The first two parts in this series, Social Media and #ChildHealth: Successes and Challenges and #ItDoesn’tHaveToHurt: Creating a Science-Media Partnership looked at a number of research projects that have evaluated social media as tool to get evidence based health care information to different stakeholder groups, including health care professionals, patients, and families.

In this third webinar we will welcome three social media champions to discuss their experiences with social media and how hospitals, research institutes and national public health and health advocacy campaigns are applying the latest social media strategies to support their communication, and knowledge translation objectives.

Ann Fuller from the Children's Hospital of Eastern Ontario (CHEO) will speak on social media and its impact on health care from the perspective of the hospital and how they engage and connect with the surrounding community.

Dr. Eric Benchimol, from the CHEO Research Institute will be speaking on how, as a researcher, he uses social media to help guide the research agenda, and to aid with knowledge translation to the public, policy-makers and professionals.

Rob McEwan, the Vice President of Argyle Public Relationships in Toronto will be using case studies to showcase social media plays a role in strategic campaigning as a tactic to support  local and national public health initiatives. 

Don't miss out on this opportunity to share your experiences in using social media in the healthcare setting, and to improve your connection with the growing online health care community.




annfuller.JPGAnn Fuller (@AnnFuller)
Vice President, Volunteers, Communications and Information Resources

Ann has 15 years of leadership experience in communications and marketing, specializing in the technology and healthcare fields. She is responsible for branding, media relations, digital marketing and stakeholder engagement, including internal communications for the 2,500+ staff and physicians dedicated to changing young lives in their community, and around the world. She is also charged with the honor of representing CHEO’s 500 volunteers who donate their time to support the hospital’s work. Her portfolio also includes the Information Resources functions, including Family Library, Medical Library Health Promotion and Injury Prevention, and the hospital's multimedia and print shop.

Previously, Ann lead the global corporate communications program for Nortel, a technology company with more than US$10 billion in annual revenues. During a time of significant corporate change, Ann lead the team responsible for a broad scope of programs, including financial and crisis communications, technology PR, social media, thought leadership, message development, operations and measurement. In her last year, the team won an Effie – an international marketing award – for a David vs Goliath campaign that integrated traditional and social media. 

Earlier in her career, Ann had the opportunity to work as a journalist for the Globe & Mail and the Ottawa Sun.

3cropped.jpgEric Benchimol, MD PhD FRCPC - (@EricBenchimol)
Assistant Professor of Pediatrics and Epidemiology

University of Ottawa, Ottawa, Ontario, Canada

Eric Benchimol is an Assistant Professor in the Department of Pediatrics and the School of Epidemiology, Public Health and Preventive Medicine at the University of Ottawa.  He is also a pediatric gastroenterologist at the Children’s Hospital of Eastern Ontario (CHEO) IBD Centre (, @CHEOIBD), Scientist at the CHEO Research Institute, and Scientist at the Institute for Clinical Evaluative Sciences. He chaired the Technology Committee for the North American Society of Pediatric Gastroenterology, Hepatology and Nutrition (@NASPGHAN) from 2012 to 2015 and emphasized the use of social media for professional and public education. Dr. Benchimol has received the New Investigator Award from the Canadian Institutes of Health Research for his work using Canadian population-based health administrative data to conduct epidemiology, outcomes, and health services research in patients with IBD. He has an interest in the use of social media to disseminate research knowledge and interact with the public and policy makers.

img028300.jpgRob McEwan (@DickieFox)
Vice President of Argyle Communications

Rob leads the Health & Wellness Team at Argyle Communications in Toronto. With over 14 years of agency-based healthcare communications experience, Rob believes health communications should be contagious and based on personal relationships. He interacts with health reporters and both patient and physician associations on a daily basis. He provides a variety of communications skill sets with years of agency experience in media relations, strategic planning, issues management and healthcare professional engagement.

Created by Ann Watkins on 2016/03/08 16:21